I know many people would like to see their profits double this year or have more customers get on board with their services. Well you can do this by using social media to benefit your business and ultimately, make more money. Social media will allow you to interact, inform, and create incentives for your customers to have them return to your goods and services. This will allow you to have a better sense of who your customers are and allow you to reach a wider range of possible customers.
What exactly is social media? Social media is a social instrument of communication on the Internet. It is a way for people to express thoughts, events, news, and basically anything else. There are thousands of social media outlets that exist, but to save time and avoid a headache, we will only focus on the three most popular social media outlets: Twitter, Facebook, and YouTube.
Wait, but who cares? Why even use social media? Well for starters, you can educate your customers on what exactly you’re trying to sell them INSTANTLY! Whether it be a good or service, it doesn’t matter! Social media gives you the opportunity to connect with your customers within seconds; therefore, they are always updated on what you have to offer them. You can network with other businesses, check up on competitors, and most importantly, you can reach a wider range of potential customers who can potentially take your business to higher levels. Get this, 71% of people will only buy from companies who use social media sites and 91% of people use Facebook to look for local businesses.
Back to the two common social media sites that can help advance your business – Twitter, Facebook, and YouTube.
Twitter allows you to interact with your customers and people world wide within nanoseconds! You can interact by answering questions customers may have about services, wish customers a good day or even ask for their opinions on certain topics. Be creative! Let them know you care for their needs. Inform your customers on new services or policies constantly, so they can always be updated. People want to know you care, so show them! Tweet incentives such as special offers on certain products or services. In return, this will give a person a reason to follow you and be a loyal customer. The more people re-tweet and favorite your tweets, the more their networks have a chance to interact with you and begin learning about your company.
Facebook is a way for your company to show its true personality to your customers. It is important to create a fan page that allows your customers to contact you including a phone number, short summary of services, and an address. Connect with your customers by showing pictures of events, products and employees. Incentives can be a powerful tool to increase customer engagement and encourage customers to showcase their loyalty to other individuals in their network.
Once you’ve started your social media efforts, stay personal and engaged with your customers and users. Regardless of the platform you use, consistency and responsive are key to maintaining that relationship with your customers and encouraging user interaction. Social media is an excellent tool to increase consumer trust and show the softer side of a company. With a strong plan and consistent engagement, you can use social media to take your business to the next level.
Creator and owner of Unique28
Compliments of Dammy Oshodi, Creative Officer and Founder of Unique28 Designs